Source: Hueiyen News Service / Agencies
New Delhi, September 02 2009:
IOS Sports (Infinity Optimal Solutions Pvt.
Ltd.), a professional sports management group has signed up MC Mary Kom and Sushil Kumar, the two renowned champions who were recently awarded Khel Ratna on Saturday.
IOS has entered into an exclusive client representation agreement for four years with both of them.
According to the agreement the company will coordinate their endorsements, media activities, rights, brand management and their overall growth as an athlete.
IOS has been managing, Khel Ranta Awadree Vijender Singh, the first Indian Boxer to ever win an Olympic medal.
With the current signing, all the three Khel Ratna Awardees are exclusively with IOS.
Neerav Tomar (IOS, CEO) said, "Vijender has not only made India proud but has also proved that hard work pays off.
It has been inspiring to see the champion boxer endorse many brands like Pepsi, Bajaj Alliance and Sahara.
He has proven to be role model for many".
Neerav further added, "It gives me great pride and honor to have Mary Kom and Sushil associated with us.
We would be working towards positioning athletes as brands and target the right groups for endorsement, rights and licenses.
We are happy that Sushil is already endorsing three brands Body Fuelz, Sahara and Eicher Tractors".
Sushil Kumar said, "I am happy to be associated with a professional sports group.
Now I can completely focus towards my sports as there are experts to handle all my activities outside the ring".
Mary Kom added, "It's a great feeling to sign up with two groups in the same week.
Gold Quest is a trust which is supporting athletes for training and IOS would be looking after my commercial interest and I feel that both these associations will help realize my dream of an Olympic Gold Medal in 2012" .