Media Officer required at Greenpeace India at New Delhi
Last Date: September 1, 2011

Media Officer
Greenpeace India
Location: Delhi
Last Date: September 1, 2011
Email: [email protected]

Purpose of the Media Unit
One of the critical components of a successful campaign for Greenpeace is a robust media relations plan. The media unit is entirely responsible for building & implementing a media relations plans for each of our campaigns & projects and to give each campaign the required media push.

Purpose of the role
To build and maintain media relations. To identify and place organisational messages in the media. Input into media planning for campaigns and take ownership of its implementation.

What will you be doing?

Provide inputs in the development of media strategies for campaign projects and develop media plans along with senior media staff & line manager
Build and maintain a sound general knowledge of all Greenpeace campaigns and issues, to respond to media inquiries
Independently implement assigned components of the overall media plan/strategy
Work proactively in using all media outlets – including commercial print, radio and TV, as well as newspapers in education, educational television, the campus media, alternative media networks and internet-based publications to move Greenpeace’s campaign messages to key targeted audience
Monitor and respond to external media activities/enquiries which are related to Greenpeace and its campaigns
Analyze media activity and news coverage, identifying key successes and lessons for future
Write and initiate press releases and information for the media
Prepare advisory statements, background briefings, reports, Q&A sheets and press packs
Organize press conferences, coordinate with media for photo-ops and Op-Eds
Ensure adequate briefing of communications contractors like photographers etc.
Develop and maintain relationships with relevant journalists and commentators
Produce regular internal reports, evaluating media coverage of Greenpeace communications
Maintain a data-base of Greenpeace India activities as reported in mass-media (newspapers, magazines, radio, TV)
Ensure the interest of Greenpeace on content and copyright is upheld
Undertake any other activities as director by the manager

What you need for this position?

1-4 years’ experience in the PR industry/ journalism
A degree in mass communication/journalism with a fluency in written and spoken English and any other Indian language
A good understanding of how the media works and a strong news sense
Strong co-ordination and team-working abilities
Ability to multitask and work under stress
A good network of contacts with the local media

What’s in it for you?

You get to be part of a small team of Media staff who play the important role of providing campaigns the necessary media push. You are not curtailed to just one role but get do several things in the media field, i.e. write, edit, PR, act as news person etc. Not to mention the immense learning opportunity – you get to learn not just about environmental issues but also how Greenpeace uses some of the most cutting edge campaigning tools.

Details about the job
REPORTS TO: MEDIA MANAGER
LOCATION: DELHI
COMPENSATION: Starting pay Rs. 404,844 per annum (cost to organization)

WORKING HOURS & TRAVEL:
This role might involve considerable travel to other cities/countries. The pace of work is often hectic, and whilst every effort is made to maintain reasonable office hours, the candidate should be willing to work longer hours, if necessary.

Application procedure
Please email using the subject line “Media Officer” to [email protected] your CV with a compelling cover letter.

Due to the large volume of applications we regret that not all applicants will receive a personalized response about the status of their applications. Applications are accepted until the position is filled.

For more details visit – www.greenpeaceindia.org