International Women's Day celebrated in North-East States

Imphal, 09th March 2022

Durex India’s ‘The Birds and the Bees’ programme celebrates International Women’s Day with ‘#Break The Bias’ in the states of North- East India

Promotes a gender- equal World amongst school children and youth in the region
These workshops will be conducted in partnership with Ya_All in the presence of Chief Guest Mrs. Sucheta Khumukcham, Zonal Education Officer, Dept of Education, Government of Manipur at Pari Imom Sindam Shang Girls Higher Secondary School in Imphal

Reckitt, the global leading consumer health and hygiene company with Durex India’s ‘The Birds and Bees Talk’ programme, celebrated International Women’s Day in select states of North-East India. With this celebration, the programme aims to initiate conversations on the theme ‘Break The Bias’ to promote a gender-equal world amongst school children, youth and adolescents.

Focusing on the five pillars of the programme- Awareness, Consent, Protection, Equity and Inclusion, the Durex India and Plan India backed programme hosted multiple workshops in Northeast India on ‘Gender Equality towards the Sustainable Tomorrow’.

Mr. Ravi Bhatnagar, Director External Affairs and Partnerships SOA, Reckitt said, “Women play an important role in breaking the biases that are formed in the formative years of youth and adolescents. With Durex India’s The Birds and The Bees Talk programme we aim to educate the future of India to create a safe space, gender equal world, a world free of bias, stereotypes and discrimination and a world which is equal for all.”

These safe environment ‘Gender Equality’ workshops address key issues like Sexual Development, Social Relationships, Self-Care, and Diversity & Inclusion. These free-flowing interactive sessions and conversations aim to create an impact on breaking gender biases and exclusion in line with the theme of #BreaktheBias.

These workshops will be conducted in partnership with Ya_All in the presence of Chief Guest Mrs. Sucheta Khumukcham, Zonal Education Officer, Dept of Education, Government of Manipur at Pari Imom Sindam Shang Girls Higher Secondary School in Imphal.

Mrs. Sucheta Khumukcham, Zonal Education Officer, Dept of Education, Government of Manipur said, “International Women's Day is a global day on which we celebrate not only the achievements of women in different fields of life but also pledge to create a world free from gender bias and a world in which there is an equal voice of both men and women. In educational institutions, boys and girls must feel welcome in an inclusive environment. Teachers and students all have a part to play in ensuring that schools are free of discrimination and provide a gender - sensitive and good quality education.”

Mohammed Asif, Executive Director, Plan India stated, “On the occasion of International Women’s Day, through a series of workshops in different States of North- East India we aim to create a world free of bias, stereotypes and discrimination by raising awareness and encouraging the youth, adoloscents to take responsible actions towards gender equality. TBBT enables us to exchange dialogues with adolescents, teachers and the education system to initiate conversations on important issues like sexual and reproductive and breaking the cycle that enables children to grow into well- informed, responsible and healthy adults.”

The celebrations and ‘Break the Bias’ workshop will also be held at Deorali Girls Senior Secondary School in Sikkim in the presence of dignitaries and celebrities from Sikkim.

About Reckitt: Reckitt* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, Reckitt has operations in over 60 countries. From the foundations of wellness and infant nutrition to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives.

Reckitt Benckiser has world-leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon, Woolite. Reckitt's unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 Reckitt employees worldwide.

For more information visit https://www.reckitt.com
*Reckitt is the trading name of Reckitt Benckiser group of companies

About PLAN India: Plan India is a nationally registered not for profit organisation striving to advance children’s rights and equality for girls, thus creating a lasting impact in the lives of vulnerable and excluded children and their communities. Plan India is a member of the Plan International Federation, an independent development and humanitarian organisation that advances children’s rights and equality for girls.

Plan International is active in more than 70 countries. Plan began work in India in 1979. Over the years, Plan and its partners have helped communities throughout India to support themselves so that children have access to their rights including the right to Protection, Basic education, Proper healthcare, healthy environment, Livelihood opportunities and their participation in decisions making process which affect their lives