Graphic Design Award by Yamaha 2015
Last Date : 1st November 2014

An international design competition to celebrate the power of graphic design and encourage new visual design voices in a global dialogue New Delhi, September 16, 2014–Yamaha Motor Co., Ltd., Japan (YMC) together with Yamaha Corporation, have announced the launch of their Graphic Design Award by Yamaha (GDAY) competition, a new international design award inviting innovative graphic communication ideas from both established and emerging visual communication designers or design collectives from across the world. The official website for applying to the contest is www.graphic-day.com. The winner of the GDAY award will take home the Grand Prix of $10,000 USD, and also have the opportunity to showcase their work as part of Yamaha Motor and Yamaha Corporation’s global communication activities.

GDAY was born with a mission to bring new communication ideas to the world through the power of graphic design, a medium which Yamaha believes has the ability to transcend differences, allow designers to communicate effectively and to make invisible ideas visible. The theme for the GDAY award comes from the Japanese word and philosophy, “KANDO”, which means “for the heart” or “to be deeply moved”. The philosophy of ‘Kando’ sits at the core of both Yamaha brands. The GDAY Award hopes to seek out new graphic ideas that will become part of a wider universal language the corporations can share.

Yamaha has invited Neville Brody, a global authority in the fields of art direction, graphic design and typography, as a chair of the jury. The judging process will also include a round of social voting to offer everyone an opportunity to be part of the award and encourage the widest possible audience participation with the award and the world of graphic design. The original concept of GDAY evolved from Graphic Grand Prix by Yamaha, a design award that both Yamaha Motor and Yamaha Corporation organized in 2012 and 2013, showcasing a wide range of graphic design from multi-various designers and design disciplines. GDAY seeks to build on this success to create deeper connections with the world through a more direct competition approach.

About GDAY

Title : Graphic Design Award by Yamaha(GDAY)
Qualification requirements: Go to official website_“How To Apply” for full details.
Theme: Graphic Form of KANDO.
What to enter: An original graphic idea (marks, symbols, pictograms etc) that respond
*The Japanese word “KANDO” means for the heart “to be deeply moved”. to
the theme from GDAY in the realest sense of the word.

How to enter: All work must be submitted in the format specified. Go to official
Jury: Neville Brody (Dean of the School of Communications at the Royal website_“How To Apply” for full details.
College of Art, Founder of Brody Associates)
Manabu Kawada (Design Laboratory General Manager at Yamaha Corporation)
Akihiro Nagaya (Chief General Manager of Design Centre Design Director Yamaha Motor Co., Ltd.)

Entry period: 1st *Entry site will be closed at 24:00 on 1st November (Sat) JST.

Judging process: Primary Audit / Mid November 2014

Open Review / Mid November – Early December 2014 (Social Voting)

Final Review / Mid December 2014

Announcement: The winner will be announced at official website in January 2015.

Award: Grand Prix and more

Prize: Grand Prix will receive $10,000 (USD)

Organizer: Yamaha Motor Co., Ltd., Yamaha Corporation,

About Juries

Neville Brody
Founder of Brody Associates, is an internationally renowned graphic designer, typographer, art director and brand strategist, working predominately in digital, typography and identity. Noted for his early work Art Directing revolutionary issues of The Face Magazine and designing iconic album covers for the music industry, he now collaborates with a diverse range of global clients from blue chip corporations to independents. Brody’s insight, methodology and appetite for pushing creative boundaries and pursuit of excellence inform every aspect of his studio’s work. Alongside this, Brody is Dean of the School of Communications at the Royal College of Art (London) and dedicated spokesperson for design education and creating opportunities for young creatives.

Manabu Kawada
Joined Yamaha in 1992. Started by designing sports gear and moved on to GUI forvarious digital musical instruments, AV products and music production software.Studied abroad at RCA (Royal College of Art) in London from 2001. After returning to work, he has become a group manager of digital musical Sept (Mon) 2014 – 31st October (Fri) 2014 instrument design,a head of product design centre and was appointed General Manager of Design Laboratory June, 2008.

Akihiro “Dezi” Nagaya
Joined Toyota Motor Corporation in 1983 and participated in various Toyota Lexus designs starting with the original Lexus LS. In 2003, Nagaya became Lexus Brand Planning General Manager, a contributing member to Lexus Brand-building.In 2010, Nagaya became Toyota Design General Manager, in 2012 he became President of tecno art research co., ltd. In 2014, Nagaya was appointed Chief General Manager of Design Centre at Yamaha Motor Co., Ltd.

GDAY Logo Marque
Design by Neville Brody

About India Yamaha Motor Pvt. Ltd

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)". IYM's manufacturing facilities comprise of 2 State-of-the-art plants at Faridabad (Haryana) and Surajpur (Uttar Pradesh) and produces motorcycles and scooters both for domestic & export markets. With a strong workforce of more than 2,300 employees, IYM is highly customer-driven and has a countrywide network of over 1200 customer touch-points including 400 dealers. Presently, its product portfolio includes YZF-R15 Version 2.0 (150cc), Fazer (153cc), FZ-S (153cc), FZ-S FI Version 2.0 (149 cc), FZ (153cc), FZ FI Version 2.0 (149 cc), SZ-S & SZ-RR (153cc), SS125 (123cc), YBR125 (123cc), YBR110 (106cc), Crux (106cc) and Scooters Ray (113cc), Ray Z (113cc) and Alpha (113 cc). Its import portfolio includes VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc).