First Couture Fashion Weekend of NE region at Machkhowa
Date :: June 21-22 , 2014

Siddharth Boro, Priyanka Choudhury, Archana Barman and Abhiit Singha (Founder Proprietor- Mega Entertainment) during the press conference

First glimpse of couture fashion in Guwahati
Mega Entertainment announces the first Couture Fashion Weekend of NE region

Guwahati, June 16th, 2014: The city is all set to welcome the first-ever Couture Fashion Weekend of the north eastern region. Organized by Mega Entertainment with TRESemmé, a brand of Hindustan Unilever Limited, as the title sponsor, the TRESemmé Couture Fashion Weekend 2014 will enthrall the audience as 30 topnotch models will sashay the ramp adorning collections designed by 9 brilliant designers from across the country and north east region. The two day fashion weekend, scheduled to happen on 21st and 22nd June, 2014 at Pragjyoti Cultural Complex, Machkhowa, is also supported by Crafts of North East- a society promoting the handicrafts and handloom of northeast, Vodafone and Ponds White Beauty, a Hindustan Unilever Limited.

The glamour quotient of the 2-day fashion evenings will be amplified with the participation of nationally acclaimed designers like Sumit Das Gupta from Mumbai, Robert Naorem from Banglore, Vikas Grover and Amritraj Bora from Delhi, Afsana’s by Sanjay Choudhury and Pushpanjali Dutta from Guwahati, Karan Thokchom and Goswami Gurumayum from Imphal and Khrielasier Liezietsu from Kohima

Commenting about the season 1 of TRESemmé Couture Fashion Weekend, Abhijit Singha, Founder Proprietor- Mega Entertainment said, “Mega Entertainment as a brand, from the day of its conception, has tried to democratize fashion and tried to reach out to its viewers through unique products with attractive designs. Bringing fashion to enthusiasts across the country is one of our key objectives and this partnership with India’s largest premier fashion event will play a vital part in achieving this collection offers fashion enthusiasts an exciting, new opportunity to experience breaking fashion trends through the eyes of the style-setters and industry tastemakers and uncompromising attitude towards creating stylish and high quality products has made them us of the most desirable brands in the market.”

The collection to be presented at TRESemmé Couture Fashion Weekend will be an inspiration of fresh colours and unusual patterns, recycled, botanical motifs, ethnic and tribal art brought to life, fabulous fits and fabrics to die for. TRESemmé Couture Fashion Weekend collection will feature an eclectic style and harbors a distinctly creative attitude. There will be four shows in the two-day fashion extravaganza and the floor and backstage in-charge of TRESemmé Couture Fashion Weekend, Sweety Sharma and Y. Dipika Devi, are putting in all their efforts to make the show a splendid success.

The show will create a trend forecast forum for domestic and exports markets. TRESemmé Couture Fashion Weekend will be instrumental in promoting the regional fashion industry globally through its platform–to cater to the growing needs of the regional designers, making it the first ever couture event in the region. TRESemmé Couture Fashion Weekend’s mission is to hold more such industry developing initiatives. The show aims to endorse and encourage designers to grow and showcase their work regionally and nationally.

Abhijit Singha, Founder Proprietor - Mega Entertainment and Priyanka Choudhury, Show Director and Choreographer during the press conference

Talking about the goals of the event, Abhijit Singha said, “TRESemmé Couture Fashion Weekend will be a platform for dreams to take flight. A platform where participating designers can showcase their creativity, innovations, individuality and can seek value for their commercial line in the presence of buyers from both the regional and the national market.”

Priyanka Choudhury, Show Director and Choreographer, TRESemmé Couture Fashion Weekend, said, “Through this event, we aim to support those artists of the region who are capable of excelling in the international arena, and must continue in its endeavor, thus creating awareness and also establishing the credibility of artistes of the region. Besides, we are also bringing a number of nationally acclaimed designers who have their roots in the northeastern region. This will not only encourage investment and help in the cultural market but also enable our artistes to earn well while pursuing their passion and interests.”

Such cultural shows would be a “CURTAIN RAISER” to the whole world and this will trigger the curiosity of people around the world to explore more about the northeastern region, this will bring them to this region and will pave the path for fashion tourism in the region.

“The show is dedicated to this industry, showcasing those designers who have achieved nationally and to celebrate the outstanding talent emerging out of this region. We are bringing brilliant designers from across India, so that they can understand the culture, and be aware of the handicrafts and handlooms of this region and take it further to the national and international level”, adds Abhijit.

SCHEDULE

o 21st June – Scene 1 (6pm)
Designer – Afsana’s by Sanjay Choudhury (Inaugural Show), Guwahati
Designer - Karan Thokchom, Imphal

o 21st June – Scene 2 (7.30pm)
Designer – Robert Naorem, Bangalore (Finale)
Designer – Vikas Grover, Delhi

o 22nd June – Scene 3 (6pm)
Designer - Goswami Gurumayum, Imphal
Designer - Khrielasier Lieiezietsu, Kohima
Designer – Pushpanjali Dutta, Guwahati

o 22nd June – Scene 4 (7.30pm)
Designer – Amritraj Bora, Delhi
Designer – Sumit Das Gupta, Mumbai (Grand Finale)