Creation of stereotypes, flagrant distance
- Hueiyen Lanpao Editorial :: November 21 2015 -
Since the global media industry is deeply involved in the production and circulation of information which has the potential to influence individual and group choices and decisions, the increasing usage of social media plays a pivotal role in countering not only stereotypes but also biases.
Factual inconsistencies and under-representation are related to the creation of stereotypes and bias. However, it has become increasingly difficult for all to understand the creation of stereotypes in an age of globalisation and digital technologies.
This calls for a relook at whether or not there is a uniformity of impact of communication technologies worldwide.
There are growing influences of provincial and regional areas as centres of cultural and ideological productions.
Adaptations and localisations of culture have challenged scholars to come up with new understandings of mass communication.
The emergence of mass communication coincided with the emergence of modern democratic nation-states.
Nation states have now become increasingly aware of the fact that if democracy has to work, there is a need to intervene in how the citizens create their own perception of the nation state, its constituents and the functioning of the same.
For any society that seeks to achieve a substantial degree of democratic participation, the structure of communication system has to be enlarged keeping in mind the functioning of the political system.
This is imperative for a meaningful debate on the creation of perception.
However, there is also a need to know how any democratic order helps in minimizing bias or the creation of stereotypical imageries or on closing the gap based on social distance.
This question can be adequately addressed if one can grasp how culture, politics, ethnic background and socialisation in a media environment influence the content.
Here, it is important to note that a person’s understanding of his/her location in the given socio-cultural-political environment is crucial to understanding the creation of flagrant distance which further deepens stereotypes and bias.
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