TODAY -

Degrading charm of newspapers

Samarjit Kambam *

TOI Kolkatta Edition
TOI Kolkatta Edition



It is a common nature of newspaper subscribers to get a glance of the headlines of the front page as they pick up the paper from their doorsteps. Over and above the headlines, the significance of a newspaper lies with the overall composition its title, logo, headings, sub-headings and pictures on the front page that give a 'feel' of the very newspaper to the readers.

Of late, whenever I pick up a copy of the Times of India from my doorstep, it doesn't look like a newspaper at all after seeing the first page. One day I would see a big picture of a beautiful lady's face with the maxim 'Blend in, Step Out. Thats me, thats my vibe'. Getting vibery all over I looked at the second page fully occupied by another mammoth picture of a big hand catching a big smartphone and I found out that it was a continuation of the first page which turned out to be an advertisement for Lenovo smartphone 'Vibex'. Another day, an ad of a posh suburban residential area would occupy the whole front page.

Various other ads would fill up the whole front pages subsequently with maxims such as 'The best time to buy a Renault is now with Renault Koleos and Pulse', then ads for Borg the power company for supplying uninterrupted electricity to the public, sometimes of Samsung Galaxy Note 3+ Gear Smartphone and as if it were not enough an ad at the back page of the very paper would get beguiled with another ad of Coca-Cola with picture of the soft drink bigger than its actual size, ads of cars such as Ford Figo, SUVs such as Hyundai's Santa Fe, Saurabh Gangulay's Hiland Greens Project and Duyti Diamonds and at the next page again occupied by large ads of JK Tyres, etc etc.

Jug Surya, one of my favourite columnists of the national daily the Times of India who always goes for the Jugular and gives his Second Opinion after thorough scrutiny had rightly expressed in one of his columns that he had mistaken the Times of India national daily at his doorstep for a diary, a calendar, a yellow page or a chronicle of some sort and nothing else can be truer to what he had mentioned.

Again the beauty of freedom expression was ethically maintained by the Times of India Group by inserting that particular column even though it reflected the drawbacks, stains and ugly portions of their own newspaper. Our state of Manipur also has on its lap a variety of local dailies both in English and Manipuri edition. I should say that am really disheartened to go through some local dailies giving paramount importance to advertisements getting me jittery and confused whether it is a newspaper or an advertisement pamphlet.

Course, advertisements are also part of the survival kit of newspaper publication houses so as to enable them to reach out to the common people at an affordable price as cost of paper and ink, printing charges etc are rocketed sky high. But as the saying goes, "Too much of everything is not good", some local dailies (sic, I won't mention the names) are so loaded with advertisements that they don't look like newspapers after all.

The space of the ads far exceed the content of the very news. To some individuals it a big let-down when the advertisements are in full throttle at the very newspaper they are reading. Presently, ads of smartphones occupy lot of space in various local dailies followed by ads of varieties of Housies and the likes. Some of them have more than half the portion of pages occupied by ads.

This shows that most of the newspapers are getting highly corporatised and commercialised thereby looking like some sort of yellow pages, calendar or a diary. Some youngsters who are smartphone crazed are so obsessed with such ads that they skip all the news articles and directly head for the smartphones and mobile apps advertisement sections thereby defeating the very purpose of subscribing a newspaper.

That is not the end. Some newspapers select a topic for an incident happening outside our nation from different power search engine entities such as Google, Mozilla, Firefox, Wikipedia, MSN etc and directly place them on their paper which the reader can find out quite easily. It is an unhealthy practice, a kind of plagiarism which should not be motivated otherwise it may become a trend and the vitality and essence of the very newspaper may get doused or gradually wiped out.

At the moment it is not wrong to mention that the charm of reading newspapers have withered to a great extent because of the manifold reasons cited above. Nowadays, all the newspapers, magazines, journals etc can be read from tablets, smartphones, fablets, PC, laptops etc. But in a state like Manipur where the power supply is more than erratic the newspaper is one of the best means of information superhighway as it involves only papers, doesn't have a battery and need no charging like electrical gadgets.

Besides the charm as well as enjoyment of reading a newspaper over a cup of tea is unbounded and has been the trend since generations. In fact reading a newspaper in the morning is a common habit for most of the people.

The Sangai Express has also its own share of offerings of ads and give ample space for varieties of mobile smartphones, tablets, fablets, laptops etc. Still then compared to other local dailies TSE doesn't devour big space for ads unlike their counterparts.

I sincerely pray that those dedicated people working behind the veil of The Sangai Express daily newspaper offer limited space for advertisements so that it doesn't end up looking like a yellow page, a pamphlet, paraphernalia or an advertisement booklet. I honestly appeal to whoever is associated with TSE that they do their best so that the charm of reading it is not compromised and the principles, ideals and ethics of the paper is always maintained and not left at abeyance.

Let the Sangai Express, the largest circulated local daily prevail by climbing ahead one step ahead thereby making it a cut above the rest of other local dailies both qualitatively and quantitatively.


* Samarjit Kambam wrote this article for The Sangai Express
This article was posted on February 15, 2014.


* Comments posted by users in this discussion thread and other parts of this site are opinions of the individuals posting them (whose user ID is displayed alongside) and not the views of e-pao.net. We strongly recommend that users exercise responsibility, sensitivity and caution over language while writing your opinions which will be seen and read by other users. Please read a complete Guideline on using comments on this website.




LATEST IN E-PAO.NET
  • Descent of Radha-Krishna #36: Download
  • Violence in Manipur 2023-2024 : Timeline
  • Saraighat Bridge - An Expedition
  • Meeting with MP Dr Bimol Akoijam
  • Manipur: 11 medal (5 gold) @ Natl Taekwondo
  • Socialization and the Two "Meads"
  • The Power of Poppy - 36 :: Poem
  • Scientist of Manipur: Raghumani Ningthoujam
  • Chilli Chicken Delivers a Flavorful Punch
  • International Day of Yoga 2024
  • Antimicrobial Resistance: Top 10 health threat
  • Indo-Naga Talks (From 2012) :: Timeline
  • Taste vs Health
  • Fiasco of UGC-NET, NEET 2024
  • From NEET to NET: It's time to fix NTA
  • Great June Uprising @Kekrupat #1 : Gallery
  • Ema Panthoibi Phijol Hongba at Mandalay
  • Proposed Palm Plantation behind Jiri violence?
  • 'Why Impose War on Us'
  • Why workers most affected by scorching heat?
  • Coup of 2021 not the only push factor
  • Last chance not to fall from grace
  • Ibudhou Cheng Hongba #1 : Gallery
  • Kind attention 'Your Lordship' CJ of India
  • 'Opposition-less Govt in Nagaland is rhetoric'
  • Xorai - Assam's cultural symbol
  • Natural ways to lighten dark underarms
  • Is Delhi doing the right thing ?
  • Set the priorities right
  • Ima Keithel flood- May 30 #3 : Gallery
  • Modi's arduous journey & fate of Naga peace
  • Autism: Why fit in, when you can stand out?
  • Bloodstained Masquerade :: Poem
  • Dharamvir Singh: Forgotten hero of TV
  • What is keeping the clash going on ?
  • Warning of a coming politico-military storm
  • Birth Centenary of Jananeta Irabat, 1996 : #6
  • The Great June 18 Uprising : Timeline
  • The Great June 18 Uprising : Gallery
  • Are we on track to end AIDS by 2030 ?
  • 3 writers from Manipur for Sahitya Akademi
  • Manipur's traffic, parking: A big nuisance
  • Career in elderly care
  • Keeping the folks under a state of confusion
  • Nothing neat about NEET
  • Aid to relief camps @ Jiribam : Gallery
  • Id Festival- 'Id-Ul-Azha' :: Book
  • World Day to Combat Desertification 2024
  • NDPP did not lose LS due to local problem
  • RSS chief says, priority Manipur
  • What if not IIT ?
  • Waiting for a response from the PM
  • The test of leadership failed
  • Descent of Radha-Krishna #35: Download
  • Gastronomy tourism in Manipur : Gallery
  • Triathlon : Manipur bag 6 medals (3 gold)
  • Illegal immigrants/fugitives from Myanmar
  • Eid-ul-Adha: Embracing sacrifice
  • A solution to Meitei-Kuki-Zo conflict
  • The Power of Poppy - 35 :: Poem
  • Scientist of Manipur: R K Brojen Singh
  • Brief sketch on General Balaram Sougaijamba
  • Non-violent for peaceful, mutual co-existence
  • Homeless person ..alcoholism & defeated TB
  • Cancer on rise among young adults
  • Defending, fighting for Idea of Manipur
  • From partiality to complicity
  • Bike Rally - Sekmai to Kangla : Gallery
  • 'Modi must announce finality of Naga pacts'
  • Gliding over Brahmaputra
  • Question leaks cause stress among student
  • Home remedies for prickly heat
  • After IIT, AIIMS it is now IIM
  • Stealing spotlight from Manipur crisis
  • Tarpon chaklen katpa @ Andro #2 : Gallery
  • Strongly condemns violence in Jiribam
  • Lessons from outcome of LS election
  • Tumcho releases "Goodness of God"
  • Right diagnostic for antimicrobial resistance
  • 12th June is World Day against Child Labour
  • Hands of geo-politics ?
  • The row over NEET-2014
  • 2nd Annual Art Exhibition #1 : Gallery
  • Chilli Chicken: Film Spotlighting NE in B'lore
  • Committee of Narcotics Anonymous - Imphal
  • The Power of Meditation
  • Oceans as a career choice
  • Getting more and more audacious
  • A test of leadership
  • Education Fair @Imphal #2 : Gallery
  • Gifting two seats to Cong
  • Voters empowered democracy
  • Postcards from Meghalaya premieres
  • Milk : Essential nutrient for a healthy body
  • Failing in competitive exam not end of world
  • Delhi : A mere spectator
  • Abandoning Jiribam
  • Birth Centenary of Jananeta Irabat, 1996 : #5
  • Ima Keithel flood- May 30 #2 : Gallery
  • Mainstream in Shoes of Alternative
  • Protect the medicines that protect us
  • Lets take action for our land & our future
  • Democracy and independent media
  • Agenda at work to shut Western Gate
  • Keeping Manipur on the boil
  • Descent of Radha-Krishna #34: Download
  • The Enigmatic Journey of 'Laikhutshangbi'
  • Individual and the Social
  • An Ardent Appeal to All Concerns
  • Condemnation of Attack & Govt Inaction
  • The Power of Poppy - 34 :: Poem
  • Scientist of Manipur: Laishram Shanta
  • Alien fishes spotted in Manipur's rivers
  • Training on mushroom at Langthabal
  • Digital avatars or deepfakes ?
  • 7th June is the World Food Safety Day
  • How to prepare for UPSC after 10th ?
  • The Jiri violence
  • Beginning of a new vote culture ?
  • Bimol Akoijam (Cong) wins Inner PC : Gallery
  • BJP, NPF & other NDA pay heavy price
  • Nature is one of greatest blessings of God
  • Plantation drive in Tripura, Assam & Manipur
  • Summer beauty
  • Environment conservation & over-exploitation
  • Is Modi cut out for leading a coalition ?
  • 'Ishanou' Selection @ Cannes #2: Gallery
  • Scholarship for Johnstone Hr Sec students
  • 1st foundation day of Interfaith Forum
  • World Environment Day: Our land, our future
  • Indonesia stronger anti-tobacco measures
  • Navigating a fragile Myanmar: India's policy
  • New breed entering electoral politics
  • The road to formation of new govt
  • International Dance Day #1 : Gallery
  • Matchbox marketing mantra
  • Stop harming nature :: Poem
  • Saving for oneself & the Nation
  • Model United Nations (MUN) conducted
  • Tobacco: Threat to health & environment
  • Candidate from ruling party biting the dust
  • The verdict
  • Birth Centenary of Jananeta Irabat, 1996 : #4
  • Imphal valley districts flooded #3 : Gallery
  • Navigating Remal amidst Manipur conflict
  • We are #GenerationRestoration
  • Intl Day of Innocent Children Victims
  • Apparel Industry Skills & Innovation CoE
  • What's in a cyclone's name ?
  • Ongoing clash, the floods, the losses
  • Exit poll predictions
  • Descent of Radha-Krishna #33: Download
  • Evading flood & rethinking urbanization
  • Manipur Flood: Health Advisory
  • Onus on civil bodies to ensure NNPG unity
  • Rats also cause flood
  • Benefits of JEE Main mock tests
  • People have spoken, now the results
  • The fury of Remal
  • Ima Keithel flood- May 30 #1 : Gallery
  • The flood in our Stars
  • The Power of Poppy - 33 :: Poem
  • 'Group of people misrepresented themselves'
  • EV industry and career options
  • Scientist of Manipur: Chandrakant Aribam
  • Candy flavoured traps to hook next Gen
  • Commemorate Naga Plesbicite Day 1951 #2
  • Tobacco affects health & environment too
  • Jio extend validity for Customer in Manipur
  • Students must learn about AI irrespective
  • As vote count day approaches : Floods
  • Imphal valley districts flooded #2 : Gallery
  • Flooded : Sacrifice of Yairipok's Maiden
  • World No Tobacco Day 2024
  • Chandam Rishikanta wins NPC Nat'l C'ship
  • Flood: Helpline numbers for emergency
  • Battling body odour ?
  • Floods : Not entirely natural phenomena
  • PM Modi's purpose
  • Imphal valley districts flooded #1 : Gallery
  • June Calendar for Year 2024 : Tools
  • Flood: Control Rooms & Helpline numbers
  • Economic impact of ongoing conflict
  • Army Recruitment Rally for Manipur
  • Cut deficit, boom likely
  • Are Gods angry ? Wake up call for Manipur
  • Beating of the Retreat #2 : Gallery
  • We did Overcome: Mayhem of Month of May
  • Training on mushroom at Potshagbam
  • Famous female Mathematicians in India
  • Disinformation campaign thengnare
  • Human trafficking puts humanity to shame
  • Sky opens up in all its fury
  • Licypriya meets Italy PM & Pope Francis
  • HSLC (Class X) 2024 : Full Result
  • HSLC 2024 : Important Info & Grading System
  • HSLC 2024 : Pass % : Private Schools
  • HSLC 2024 : Pass % : Aided Schools
  • HSLC 2024 : Pass % : Govt Schools
  • HSLC 2024 : Statistical Abstract
  • HSLC 2024 : Comparative Statement
  • Combined Defence Services Exam 2024
  • Good show in Class X exams
  • Downplaying the crisis
  • Birth Centenary of Jananeta Irabat, 1996 : #3
  • Reviving Lamphelpat : Conservation : Gallery
  • Commemorate Naga Plesbicite Day 1951 #1
  • "ST status for Meetei" at Hojai
  • The Power of Poppy - 32 :: Poem
  • Insights from CUET-UG Counselling
  • International Day for Biological Diversity
  • Unseen force at work: Time to unravel it
  • Sheikh Hasina's revelation
  • The Vanishing Meitei Tribe
  • Building career in defence & strategic study
  • Why example of model code of conduct ?
  • Ownership of responsibility
  • Will pressure mount on key players in NE
  • How to save your foot after an accident
  • Children Camp @JNMDA Imphal #3 : Gallery
  • Education Fair @Imphal #1 : Gallery
  • Project Associate @ CSE, Assam Univ
  • Understanding schizophrenia
  • Advancement in Multi Objective Optimization
  • When will women in voter list increase ?
  • Making 2 plus 2 is equal to 5
  • Changing face of drug menace
  • Scientist of Manipur: Jayanta Manoharmayum
  • 25 yrs since Atal Vajpayee visit to RIMS
  • 4 Lakhs donated to support (L) Maipak Family
  • Clarification: Guwahati Meet on Humanitarian
  • Start UPSC prep after 12th for success
  • Tips to avoid melting makeup in summer
  • Giving a big solid push to ST demand
  • Time to come clean
  • Sajibu Cheiraoba: 1 occasion, 2 narratives #3
  • Khongjom Day @Khebaching #2 : Gallery
  • 'Ishanou' Selection @ Cannes #1: Gallery
  • Birth Centenary of Jananeta Irabat, 1996 : #2
  • Scientist of Manipur: Amom Ruhikanta
  • Preserving Thang-Ta :: Rare Photos
  • Regarding Human Rights Situation in Manipur
  • Malemnganbi Laishram : Science Topper
  • Featured Front Page Photo 2024 #2: Gallery
  • Thokchom Sheityajit : Arts Topper
  • Aiena Naorem : Commerce Topper
  • Hr Secondary Exam 2024 : Science Topper
  • HSE 2024 : Subject Pass Percentage
  • HSE 2024 : District Pass Percentage
  • HSE 2024 : Candidates with Highest Marks
  • Hr Secondary Exam 2024: Science Full Result
  • Hr Secondary Exam 2024: Arts Full Result
  • Hr Secondary Exam 2024: Commerce Result
  • Hr Secondary Exam 2024 : Arts Topper
  • Hr Secondary Exam 2024 : Commerce Topper
  • Aftermath of ferocious hailstorm #1 : Gallery
  • Radio E-pao: Manipuri Film OST (130+ song)
  • Nupi Landa Thaunaphabishing : Full Book
  • A ferocious hailstorm @Imphal : Gallery
  • '365 Days of Chin-Kuki Aggression' : Gallery
  • National Science Teacher workshop
  • Sajibu Cheiraoba Chak Katpa #2 : Gallery
  • Scientists of Manipur : Ngangkham Nimai
  • GHOST of PEACE :: Download Booklet
  • List of Kings of Manipur: 33 - 1984 AD