Samsung Smart Phone Caf� launched in Imphal
Source: The Sangai Express
Imphal, August 25 2012:
Samsung Electronics today opened its Second Samsung Smartphone Caf� in Thangal Bazaar,Imphal.This Samsung Smart Phone Caf� was inaugurated by Manipuri Olympic Boxing Bronze medalist MC Mary Kom.
These outlets are dedicated for experiential retailing of Samsung's IT and mobile products.
Samsung India is bringing an experience zone for its customers called Samsung Smart Phone Caf� all across the country where users can experience the live devices, before they make a purchase decision.
Opening the outlet in Imphal today Vinykesh Patni of Dhanalakshmi Pvt Ltd,SRD of Samsung India Electronics Pvt Ltd said that "Samsung is already having global leadership in Smart Phone segment.
In India also Samsung has launched series of Smart Phones and stepped up marketing initiatives to attain leadership.
It has already achieved no.1 position in Android base smart phone in India" .
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Patni also added that, "The Smartphone Caf� in Imphal is part of our endeavor to give our consumers with a new, unique way of experiencing our products.
Consumers visiting these Smartphone Cafes can get live demos of our products with trained demonstrators being available to explain to them the key features of our products" .
This unique retail brand store format entails live demos and a very interactive experience to consumers for the array of Samsung's premium mobile, cameras and IT products, including its sleek and stylish smart phones, premium feature phones, net books and notebooks, high end cameras as well as its latest Samsung Galaxy S3.This is a complete experience store where Samsung's latest phones and gadgets are available.