Events and celebration as career

Ranjan K Baruah *

We have experienced a year with lots of challenges due to the pandemic. The best part is we have entered another year which shall bring lots of challenges and opportunities.

Most of us have enjoyed the new year celebration and now reading this article as we have time to read. Let me join you in wishing a great year ahead.

I would like to mention an option which is booming and increasing in our region. This is related to activities or celebration and together we can call it as events. Well, event management is another new vista in career and we can try and plan a career related to events.

Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions.

It involves studying the brand, identifying the target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.

The process of planning and coordinating the event is usually referred to as event planning and which can include
o budgeting,
o scheduling,
o site selection,
o acquiring necessary permits,
o coordinating transportation and parking,
o arranging for speakers or entertainers,
o arranging decor,
o event security,
o catering,
o coordinating with third party vendors, and
o emergency plans.

The events industry now includes events of all sizes from the Olympics down to business breakfast meetings.

Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate achievement. Increase in trade and commerce and other activities also create many other things. It is always helpful for the entrepreneurs and people who are creative and serious about work.

Event management, the most profound form of advertising and marketing, is a glamorous and thrilling profession. It provides an opportunity for unleashing one’s creative potential to a very high degree.

One does not need much formal qualification to be part of these professions. Some of the qualities which are important are skills like good communication skills, self-confidence and must be able to manage people and also work in a team, etc. Having good knowledge over language including writing is another advantage. Leadership skills, work under pressure is also needed.

Most important in this regard is the value of time, it means service must be provided on time. People who are lazy have no place in this profession, one needs to be fast and connected with technology like the internet.

Students of Mass Communication or Public relations can also take up this profession. With the event management industry poised to grow by leaps and bounds, trained candidates have excellent job opportunities.

The success of an event manager or event management team depends upon its capacity to procreate themes that have never been thought of before.

Some of the courses related to event management are:
o Certificate Course in Event Management,
o Diploma in Event Management,
o Post Graduate Diploma in Event Management,
o Post Graduate Diploma in Event Management and Public Relations, etc.

There are some institutes that offer this kind of courses. People can start event management even without doing any of these courses.

Event Management is yet to take momentum in the region but in the last few years it has increased. In the near future there will be more demand for people who are associated with event management and youths from the state can take up event management as their career options.

Last but not least I wish a great year ahead for all our esteemed readers.